Black-Owned Wellness and Selfcare Brands Redefining Healing, Luxury and Sustainability – Megan Young Gamble

What You’ll Learn In This Blog

• Learn how Black entrepreneurs are leading the way in sustainable and innovative wellness products.
• Discover unique brands offering eco-friendly skincare, candles, feminine care, and more.
• Understand the significance of supporting businesses that combine luxury, healing, and ethical practices.

Introduction

Wellness is more than just a routine—it’s a celebration of balance, healing, and self-expression. Across the industry, Black-owned brands are carving a unique space where self-care meets sustainability, innovation, and luxury. These entrepreneurs are blending cultural heritage, natural ingredients, and ethical practices to create products that cater to holistic well-being.

This blog highlights six Black-owned wellness brands that have transformed self-care into a meaningful and empowering experience. Whether you’re indulging in a luxurious bath soak or lighting a soothing candle, these brands remind us that wellness can and should be intentional, inclusive, and planet-friendly.

*NOTE: the brands featured are not an exhaustive list; however some that have exponential growth over the past couple of years.

1. Homebody

Founded by Rebecca Grammer-Ybarra after a car accident led her to discover the therapeutic power of baths. Each bath product is a handcrafted blend of 300 milligrams of CBD, essential oils, plant powders, and moisture-rich minerals designed to alleviate muscle tension and nourish the skin. This pearlescent bath soak not only hydrates but also helps to melt away stress, making it a perfect addition to any self-care routine. Homebody emphasizes organic farming practices for their ingredients, ensuring an eco-friendly product lineup. Their products are available directly from their official website.

2. The Honey Pot 

Founded by Beatrice Dixon, The Honey Pot offers a comprehensive range of organic cotton-based feminine hygiene products infused with natural herbs. The brand provides essential products for everyday use and specialized items for new mothers, such as postpartum herbal pads, nursing pads, designed to support healing and provide comfort. Dixon’s commitment to sustainability is reflected in the use of organic and herbal ingredients, contributing to healthier ecosystems. Celebrating a significant $380 million exit, The Honey Pot’s products are available at Target and Walmart, as well as through their official website.

3. Moodeaux 

Brianna Arps, a former investigative journalist turned entrepreneur, founded Moodeaux to provide a unique olfactory experience that champions self-expression. This line of clean luxury fragrances captivates with natural notes such as cedar leaves, birchwood, and saffron, complemented by softer tones of black currant, raspberry, and apple. commitment to sustainability is reflected in its choice of ingredients and packaging, promoting a minimal environmental footprint. Explore and purchase their exquisite fragrances on their official website.

4. Forvr Mood : 

Co-founded by beauty and lifestyle influencer Jackie Aina, Forvr Mood is redefining the self-care experience with its luxurious line of candles, skincare, and lifestyle products. With an emphasis on indulgence and empowerment, the brand offers a curated selection of products designed to elevate mood and create a sanctuary at home. Each candle is crafted with premium, non-toxic ingredients and features bold, evocative fragrances that cater to diverse preferences. Aina’s commitment to inclusivity and representation is at the heart of Forvr Mood, creating a brand that celebrates self-care for everyone. Available on their official website, it is a go-to for those seeking to make everyday moments extraordinary

5. Ella & Iris  : 

Ella & Iris Home specializes in Caribbean-inspired room sprays and diffuser oils, designed to bring tranquility and warmth to your spaces. Founded in 2020 to honor the founder’s grandmothers, the brand blends cultural heritage with sustainability by using clean, eco-friendly ingredients and practices. Their products transform any room into a calming haven, celebrating love, legacy, and care for the environment. Buy their products on their official website. 

6. Skin and Wicks

Skin & Wicks is a handcrafted, natural skincare and wellness brand dedicated to providing luxurious products that nourish the body and elevate self-care experiences. They specialize in body butters, cold process soaps, foaming body scrubs, hair and body oils, and eco-friendly coconut and apricot wax candles. Their products are made using ethically sourced ingredients, free from harsh chemicals, and designed with the environment in mind. Explore and purchase their products on their official website.

Conclusion

As you explore these remarkable brands, remember that your support drives change. Each product you choose amplifies voices, celebrates diversity, and builds a more inclusive industry. These brands aren’t just about makeup—they’re about embracing individuality and empowering communities. So, whether you’re experimenting with bold shades or finding the perfect nude, these Black-owned brands ensure there’s something for everyone to love and celebrate.

• Curious to learn about Black-owned haircare brands? Read it here
• Curious about Black-owned skincare brands as well? Read it here
• Curious about Black-owned makeup brands as well? Read it here

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