Six Most Common Printing Techniques for Modern Packaging Design – Megan Young Gamble

What You’ll Learn in This Blog:

• Overview of different printing methods used in packaging.
• How each printing technique adds functionality and enhances design.
• The role of printing in sustainable and eco-friendly packaging.

Introduction

Packaging printing is a crucial aspect of product presentation, offering both functional and aesthetic benefits to products. Here’s a look at the common types of print methods used in packaging and how they align with the latest industry trends:

1. Digital Printing: 

Ideal for short-run and customizable packaging projects, digital printing operates much like a home printer but on a much larger scale. This method uses the 4 Color Process (CMYK), which combines Cyan, Magenta, Yellow, and Key (Black) inks to create a full spectrum of colors. This process is highly versatile and cost-effective, especially suitable for achieving high-quality, detailed designs quickly and efficiently, thus supporting innovations in product packaging.

2. Flexographic Printing: 

This method uses flexible plates and fast-drying inks, making it suitable for a wide range of packaging materials. Flexographic printing excels in functionality and design in packaging, as it is capable of producing large volumes of labels and packaging efficiently.

3. Rotogravure Printing: 

Known for its precision and quality, rotogravure is used primarily in flexible packaging. It involves etching images onto a cylinder, making it excellent for high-volume and high-quality printing jobs, reflecting the innovations in product packaging. Depending on the quantity, these print methods can normally have higher investment cost, due to the meticulous quality and longer time frame for production. 

4. Offset Printing: 

Offering high-quality and color-accurate results, offset printing is often used for large runs of high-end packaging. This method involves transferring ink from plates to a rubber blanket and then onto the packaging material, allowing for detailed and vibrant designs.

5. Silkscreen Printing: 

This method provides vibrant and thick ink coverage, suitable for both flat and uneven surfaces. Silkscreen printing is versatile and can be used on a variety of materials, contributing to eco-friendly packaging innovations by using inks that are more environmentally benign.

6. Ink Jet Printing: 

Often used for marking and coding rather than full-package printing, ink jet is a non-impact method that sprays ink onto the package. It’s valued for its speed and ability to print variable data directly on the production line.

The evolution of printing technologies in packaging not only enhances the visual appeal and functionality of products but also plays a significant role in promoting sustainability. New advancements, such as the use of eco-friendly inks and recyclable materials, align well with eco-friendly packaging innovations, helping brands meet consumer demands for sustainability.

By leveraging these modern printing techniques, brands can ensure that their packaging is not only attractive and functional but also aligns with environmental goals. 

Stay Updated with the Latest in Packaging Solutions!

Keep ahead in the packaging industry by following our latest updates on social media (Linkedin, Instagram). Subscribe to our biweekly newsletter here for the newest insights and strategies directly in your inbox. Explore more detailed articles on our website here, and tune into our Product and Packaging Powerhouse™ Podcast, where we talk about industry trends and innovative solutions. 

Connect with us today and enhance your packaging knowledge.

---