Introduction:
In today’s competitive market, packaging plays a pivotal role in grabbing consumers’ attention and conveying a brand’s unique value proposition. However, managing packaging artwork effectively can be a daunting and time-consuming process, especially for small and medium-sized businesses (SMBs). To address these challenges, the Product & Packaging Powerhouse podcast introduces MOX, an innovative online proofing platform developed by ESKO Solutions. This article will delve into the importance of packaging artwork management and how MOX can optimize the entire process.
- The Power of Max Viewer and Side-by-Side Revision Compare:
The cornerstone of MOX lies in its comprehensive features that enhance packaging artwork management. One such feature is the max viewer, which enables users to scrutinize artwork, tweak colors and layers, and ensure alignment with branding objectives. By toggling different elements on and off, users can gauge the impact on the final design, simplifying decision-making.
Additionally, the side-by-side revision compare feature empowers teams to seamlessly compare various iterations of a design, eliminating the need for manual comparisons. This streamlines the review process, reduces errors, and accelerates project turnaround.
- Ensuring Brand Consistency and Efficiency:
MOX is specifically designed to address the challenges SMBs face in managing packaging artwork. By centralizing the artwork process, it ensures brand consistency across different iterations. Communicating with design experts early on is crucial to avoiding color-related issues and unexpected outcomes due to different printing technologies and substrates.
The software’s collaborative nature facilitates effective communication among stakeholders, including co-packers, printers, and suppliers, from the beginning of the development process. This avoids delays, enhances workflow efficiency, and allows businesses to stay on top of technological advancements and industry expertise.
- Saving Time, Ensuring Accuracy:
The traditional packaging artwork process is often fraught with obstacles, including time-consuming tasks, lack of collaboration, and delays caused by multiple stakeholders. MOX aims to eliminate these challenges by offering a centralized online software solution. Through its user-friendly interface and advanced functionality, it simplifies the entire artwork process.
By adopting MOX, SMBs can reduce the number of review rounds, saving both time and labor costs. The software’s ease of use allows teams to catch missed or incorrect changes promptly, resulting in better accuracy and peace of mind. With streamlined artwork management, businesses can allocate more time and resources to other essential tasks, such as product development and marketing strategies.
- Optimize Packaging Decisions with MOX
The captivating layout of products in a supermarket is a vital aspect of packaging design. By complying with rules while also standing out, brands can capture consumers’ attention and communicate their unique qualities effectively. MOX aids SMBs in transmitting their brand story through visuals, ensuring a swift decision-making process in the competitive retail environment.
Conclusion:
Managing packaging artwork efficiently is crucial for brands aiming to maintain consistency, attract consumers, and optimize resources. The Product & Packaging Powerhouse podcast introduces MOX as an indispensable tool for SMBs looking to streamline their packaging artwork process. By leveraging the software’s innovative features, businesses can save time, enhance accuracy, and collaborate seamlessly with internal and external stakeholders. By adopting MOX, companies can optimize their packaging decisions and propel their brands to new heights in the dynamic marketplace.
To learn more about MOX and its capabilities, visit MOXsoftware.com and sign up for a 30-day free trial. Mention the Product & Packaging Powerhouse podcast referral to access this powerful tool for packaging artwork management.
Be sure to tell them Megan sent you 🙂
Industry Powerhouse Name: Adrian Fernandez
Adrian Fernandez has been working with brands, products, and packaging for the last 25 years. For 10 of those years, he served in product and general management roles at Newell Brands and Rubbermaid. He later joined the Product Identification group with Danaher Corporation and has been in the packaging industry for the last 15 years.
In his most recent roles, Adrian led the packaging business at X-Rite, providing solutions to specify, formulate, and measure color, followed by his appointment as general manager of Pantone, the global leader of color tools and services. In late 2021, he joined Esko to lead the development and commercialization of packaging solutions to help small-to-medium-sized consumer brands (SMB) meet the challenges of today’s omnichannel market.
- https://www.linkedin.com/in/afdezcard/
- Get your free 30 day trial at www.moxsoftware.com (Be sure to tell them, you learned about Mox from Megan, right here on the Product & Packaging Powerhouse Show)
- Listen to “Scale up with Great Packaging”, webinar partnership with GLC x MOX https://moxsoftware.com/blog/webinar-scale-up-packaging
